![]() This paper is dedicated to going thoroughly into the intergenerational similarities and differences regarding their FRL. Secondly, most works are centred on how FRL correspond with the consumption of specific products. The findings enable offering implications for the food sector and for society.įirstly, this research spans the five generations present in the current society. The authors noted six consumer segments with regard to the FRL and the authors have found a relation between the characteristics which define the generations and their FRL. There are significant differences in 15 of the 22 dimensions of the LRF analysed according to generations. The results have enabled is to achieve the proposed aims and to describe the behaviour of each generation towards its FRL. The authors have developed a study of 1,200 consumers. Secondly, the authors will determine if there is an association between generations and specific FRL. Firstly, the authors will analyse if there exist differences in generations regarding the characteristics which make up their FRL. To achieve this general objective, the authors are going to break this down into two operational goals. To characterise people's behaviour towards their food, the authors will use a tool, food-related lifestyles (FRL), which has been widely employed in the literature. The aim of this work is to analyse the differences between generations related to their behaviour towards food. There is a strong relationship between the changes that society faces and food. We believe that our findings can help develop policies and targeted interventions to counteract expansive social inequalities in internet access for and search engine information-seeking by seniors. Loneliness was negatively associated with the dependent variable among both generations, while psychological distress had a significant effect only among Baby Boomers. In contrast, among Baby Boomers, all socio-demographic characteristics (excluding gender) were associated with search engine use. Among the Silent Generation, only socio-economic status and education were associated with search engine use, with these variables therefore defining their entry threshold to the digital world. The findings show differences between the generations in patterns of association between socio-demographic and psychological variables and search engine use. ![]() The self-administered questionnaires were completed manually by 231 Silent Generation seniors (those born between 19) and 536 Baby Boomers (those born between 19) in Israel. The current study examined the socio-demographic and psychological factors associated with using digital search engines among two generations of older adults. ![]() Among the Silent Generation, only socioeconomic status and education were associated with search engine use, with these variables therefore defining their entry threshold to the digital world.
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